Hi, I'm Israel Nnaoma,Senior Product Designer.
Over the past 5 years, I've built a career around turning ambiguity into clear solutions. As a Calgary-based Product Designer, I partner with cross-functional teams to solve the right problems, align every design detail with business goals, and ship products that actually move metrics.
Verta base (design system)
Design SystemsThis case study shares my experience in creating Verta base, a design system aimed at establishing reusable patterns and components to reduce dev handoff friction and help the team ship designs faster.
Pradini
MarketplaceOn its way to becoming Africa's most trusted mobility marketplace; where access to quality vehicles is seamless, fair, and stress-free.
Cavalry (AI Community manager)
AICavalry is your AI-powered community manager, built to automate the busywork, deepen engagement, and drive growth.
Clafiya
HealthSave money, earn interest, and access care easily with Clafiya. Uniting in-person care and virtual solutions for a personalized healthcare experience.
Naipay
PaymentsNaipay App focuses on catering to the financial needs of the underserved and unbanked population in Nigeria first, then to Africa at large.
Zeem
EducationZeem makes studying abroad easy and within reach. Direct access to top universities and student loan.
My workflow
It starts with discovery; defining the right problem, and making sure decisions are grounded in proven data. From there, I turn strategy into a structured flows, scalable systems, and experiences that are built to last.
I design and scale systems using Figma, Claude to speed up research and thinking, and Protopie and Rive to prototype and bring experiences to life using motion.
About me
I'm Israel, a broad-spectrum designer with eagerness to solve problems through user-centered designs. I have owned and shipped products across sectors; healthcare, real estate, mobility, and AI, with focus on user needs, functionality and quality visual experience.
Outside design, I find singing and playing instruments magical, documentaries and spending quality time with my family equally worthwhile and a good way to recharge.
I consider volunteering a good way to give back; I mentor and teach high school students the importance of design in everyday life and how to maximize design thinking in solving real life problems.
make music, play, repeat.
FIFA is life.